Our Story
Seaside Tones was founded in Poland in 2015 by design duo Anna and Michał — a husband and wife team with a passion for beautiful fabric and effortless style. Following great success across Europe, the brand made its way to Australian shores, bringing with it the finest European linen and a palette of vibrant, sun-drenched hues that feel right at home in the Australian landscape.
A decade on, Seaside Tones remains a proudly family-owned business. Anna and Michał continue to work closely with the same trusted production team they started with, ensuring every piece meets the same standard of quality their customers have come to love.
Today, the collection is available through a growing network of stockists across Australia, and ships worldwide, so that everyone can experience a little of what we love.
Why We Care
At Seaside Tones, sustainability is at the heart of everything we do.
All of our pieces are ethically crafted in Poland, across a small network of trusted facilities with decades of tradition and expertise. We produce in small, mindful quantities — deliberately limiting our output to reduce excess stock and minimise waste. We believe in making less, but making it better.
Our collections are made from natural fibres, primarily pure Baltic linen and cotton — chosen for their beauty, longevity, and low environmental impact. Grown from flax that requires little water and no harmful pesticides, linen leaves a minimal footprint on the earth. It is also one of the strongest natural fabrics available, meaning your Seaside Tones pieces are built to be worn and loved for years, not seasons.
Timeless pieces, made with intention.